I’m a firm believer that the written word is a form of art that can pack a mighty punch. Excellent writing has the power to inform, instruct, and communicate a message. It also has the ability to entice, influence, and persuade—all desirable qualities that can help to attract attention for a business, invoke curiosity, land a sale, and even gain a valuable client or customer.
With more than a decade of copywriting experience to my name, I’ve written for a wide variety of industries—consumer products and services, business services, technology companies, B2B companies—and an even wider array of clients including email marketing service providers, photographers, art studios, fitness centers, ecommerce stores, and advertising agencies.
I know my strengths and I know the type of content that I write best. Your time is important, and I respect that. If it turns out that I’m not the right fit for your project, I’ll let you know during our consultation period and I’ll do my darndest to help you find the right person for the job. Having been an active member in the world of copywriting for many moons, I’ve built an extensive network of professional writers who I’d be happy to recommend.
I have an M.A. in English, a B.A. in marketing and advertising, and a minor in rhetoric.
I’m a published author of two books (currently at work on lucky number three) and my writing has been featured in a variety of magazines including Copywriters Today, Writers and Poets, and Business Times.
I have a secret love for baking pastries and eating them (I guess this is no longer a secret).
If you answered yes to any of the above questions, now is a great time to get in touch with me. I offer a free 30-minute consultation period, so shoot me a message or give me a ring. I’m ready to help take your business to the next level.
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Website copy, sales copy, creative copy—words for you, done right.
I'm a San Diego, Calif.-based professional copywriter with a knack for the written word. Copy that is well written and engaging has the power to build credibility for a business and win the trust of its customers. As a copywriter, I’m here to elevate the relationship between your business and its clients by bridging communication gaps through the right combination of words.
Reading the content on your website puts you—and likely your customers—to sleep.
Your business is on track to unveil a new product to the public, but you find yourself struggling to generate the right words for a snappy press release that will fully encompass the value of the product.
The last time your business rebranded, George H. W. Bush was president of the United States and Zubaz pants were in fashion.
You want to add fresh content to your website but the only blog you’re able to write focuses on the topic of how much you hate blogging.
The “Conjunction Junction” song from “Schoolhouse Rock” still has you scratching your head and asking, “what’s its function?” (Hint: it’s about hooking up wordsphrases and clauses.)
All of the above.
If you answered yes to any of the above questions, now is a great time to get in touch with me. I offer a free 30-minute consultation period, so shoot me a message or give me a ring. I’m ready to help take your business to the next level.
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For a free 30-minute consultation, more information about the services I offer, or if you just want to say “hello,” give me a ring or shoot me a message by filling out the form below.
+1 (555) 555-5555
hello@writeway.com
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In the world of copywriting, my services cover a broad spectrum. Because I’ve been in the industry for more than a decade (this makes me sound old, but I prefer to think it makes me sound wise), the services I’m able to offer clients have vastly expanded. Whether you’re an agency looking to expand your reach, a startup software company in search of new prospects, or a solopreneur just getting off the ground, I’m your go-to-choice for written content that is tailored specifically for you and your business.
Misspelled words, images of products that lack descriptions, mysterious red italicized hyperlinks that read “click here” with no explanation given—you’ve seen this before: a website that hasn’t been updated since before the internet was invented (if that’s even possible). From landing pages and blog posts to product pages and the all-important home page, whether your website needs a simple facelift or a complete makeover, I’m here to write SEO-driven content that will take your business to the next level.
Creative copywriting is about presenting information to the world in a unique and interesting way. It requires a different way of thinking and encourages the thinker to veer off the “normal” path in order to make new discoveries. As a creative copywriter my work has appeared online and in print, and it has been featured over radio airwaves. I’ve delivered content for advertising firms, universities, real estate companies, fitness clubs, and solopreneurs.
Are you looking to set yourself apart from your competitors? The secret sauce to success lies in the combination of words on a page. Persuasive, informative, creative combinations of words that speak to how the end consumer can benefit from whatever you’re selling. My writing will help you tap into the subconscious mind of your audience while highlighting the most important features of your products or services—all without sounding salesy.
ALWAYS FREE
We’ll get acquainted and discuss the overall scope of your project—your vision, goals, the right content, and what I can do for your business.
STARTING AT $65/HR
My hourly rate is $65, but oftentimes flat rates work best because both parties know exactly what they’re signing up for.
STARTING AT $995
Recommended for bigger projects such as website copywriting for more than 3 pages, analysis of content, campaign writing, in-depth guides, and more.
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Check out some of my most recent projects
WEBSITE COPY
The Problem: Be Green was looking to set itself apart from other home and business cleaning companies in the greater Chicago area. At the time, the company’s website lacked consistent messaging and the content was anything but clean.
The Solution: I created crisp and engaging content mixed with a healthy dose of snappy and memorable humor. Three months after the copy went live (and the dust had settled … pun intended), Be Green had already seen a 25% increase in business.
FREELANCE WRITING
The Problem: Move & Groove, a newly launched SaaS company that provides software for professional moving companies, wanted to offer more timely information about its services to prospects and clients.
The Solution: I wrote a series of weekly blog articles for eight weeks that detailed the unique capabilities the software is able to offer moving companies. The project required me to research various competitors and draw comparisons between Move & Groove’s software versus other competing software. As a result of the blogs, Move & Groove saw a dramatic uptick (20% increase!) in the number of visitors to its website.
PRESS RELEASE
The Problem: The problem: Sea Me Now, a producer of eco-friendly textiles derived from plastic bottles found in the ocean, was ready to launch a new sustainable clothing line. The company wanted a press release that would generate a lot of buzz.
The Solution: Press releases—done right—can generate a lot of attention because they can be posted in many places. Search Engine Optimization (SEO) was a vital factor to consider when writing the press release. I wrote an attention-grabbing headline and the body of the copy weaved sustainability-related words with a fashion-forward tone. The press release was picked up by top news aggregators and Sea Me Now experienced a 60% increase in website traffic.
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But that doesn't mean we can't help you find what you're looking for!
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